The Land of Opportunity Fund’s two initiatives, El Camino and Immigration Legal Services (ILS)addresses two groups of immigration consumers, coming from the same community of documented and undocumented residents.
The first is the audience of immigrant residents who would be considered to be “tech-savvy,” comfortable and accustomed to using devices to access the internet –mobile, tablets, laptops and computers. They are literate, may have been highly educated in their native country, or may be DACA students (Deferred Action for Childhood Arrivals) – our high school valedictorians and college students who have lived here their whole lives. They are used to finding products and services on the internet rather than through friends and family. Demographically they are diverse, ranging in age from less than 10 years old to adult, and include professionals such as teachers or business professionals or business owners, and many have been residing in the region for a lengthy period of time. In Florida, 86.8% of children with immigrant parents were considered “English proficient” as of 2009.